Are Bots Destroying Your Survey Data?
Survey Bots are like a stomach virus. Something doesn’t feel right, and the next thing you know, you have a big problem. And it stinks. I learned this lesson the hard…
Brand Awareness Drives Profits
I think about brand awareness a lot.What makes it "sticky?" How do you build a brand over time? Can you measure the ROI?A few weeks ago, my friend Charles Sosnik…
Sound Secrets to Naming Products That Stick
A STEM Education Product Marketer's Guide to Memorable Brand Names Coke or Pepsi? Hardee's or Carl's, Jr? Nats or Astros? Personally, I’m a Coca-Cola brand loyalist. I’m the type…
Word of Mouth Marketing When Selling to Schools
Why is Generational Marketing Important When Marketing to Schools?
Since the pandemic, educators are leaving the field in record numbers. This shift has created a new facet to consider when marketing to schools. Baby Boomers are retiring and the shift in demographics is moving toward Gen X and Millennials. Exclusive data from Catapult X informs your marketing, because brand awareness is more important than ever.
Top 3 Things District Leaders Needed When the World Shut Down
Results from a new survey provide clear direction from district administrators. With public education making the sudden shift to remote learning as a result of the COVID-19 virus, the inequities…
Data Nuggets for Marketers from our National Survey on STEAM Education
Each year, Catapult X deploys our National Survey on STEAM Education. Here are just a few of the data nuggets that will impact marketing, product development, sales and more. The…
Thought Leadership Marketing in STEM Education
What is thought leadership? Thought leadership is a marketing tactic that can position and reinforce you as an expert and authority within the education market. Typically, thought leadership builds, not with…
