EdTech Funding Masterclass

Thrive and Survive in 2025

In This Funding Masterclass, You Will Learn:

Build Your 2025 Revenue Strategy

Led by industry strategists, Rita Ferrandino and Daylene Long, this workshop will answer the questions your company has been asking.

In 90 Minutes...

EdTech Funding Masterclass will present data-backed answers.

Pinky Swear … only 90 minutes!
CAPTURE EDTECH GROWTH

Thrive and Survive in 2025

First 60 minutes: Data presentation and strategic implications
Final 30 minutes: QA
Invest in growth today

$199

Featuring:

Daylene Long

Higher Ed/Workforce Development Strategy

Rita Ferrandino

K-12 Strategy Deep Dive

LIMITED SEATS AVAILABLE

By end of this training you will:

1
Understand the tectonic changes ahead for 2025 EdTech Funding.
2
Be able to lead revenue growth using data to inform your strategies.
3

Identify market segments poised for growth to align your products & services.

INVEST IN YOUR GROWTH NOW

Why Does This Matter Now?

You are facing a pivotal moment. The education market is undergoing its most significant transformation in decades.

ESSER Spending is Gone.

New Policy Directions Will Reshape How Education Dollars Flow.

Federal Funding Streams Are Poised for Dramatic Restructuring.

When & How Schools Spend Will Fundamentally Change.

BONUS TOOLKIT!

EdTech Growth Playbook

Included with Purchase

Post-Event Executive Summary

Comprehensive overview of key findings and strategic implications

Action Planning Checklist

Practical tool for documenting next steps and priorities based on session insights

Strategic Planning Resource Guide

Curated compilation of key sources and insights for education policy and funding changes

FAQ

Have Questions?

We’ve Got Answers!

WHO IS THIS MASTERCLASS FOR?
  • EdTech C-suite executives planning for 2025 and beyond
  • Sales & Marketing leaders responsible for education market growth
  • Product leaders needing to align development with future funding streams
  • Investment professionals focused on the education sector
  • Strategy teams working on post-ESSER sustainability
  • Individual educators or teachers
  • Those seeking tactical sales training
  • Organizations not focused on educational technology or services
  • Those looking for basic education market overview
  • Companies not ready for strategic market pivots

This is an exclusive live strategy session designed for real-time interaction with industry leaders Rita Ferrandino and Daylene Long. While you’ll receive the post-event summary and planning tools, the strategic insights and breakout sessions are only available live. We recommend prioritizing attendance to get maximum value.

No advance preparation is required. However, we recommend having your current strategic planning documents handy as you’ll want to take notes on immediate implications for your organization.

Yes. In fact, we recommend having key decision-makers from your strategy, sales, and product teams attend together to align on market implications.

Each person needs their own registration. Contact us about group rates and for workshops customized for your team.

No. This session is live only to ensure open strategic discussion. You’ll receive a comprehensive post-event summary with key frameworks and action planning tools, but the strategic discussion itself is not recorded.

LIMITED SEATS AVAILABLE

FEATURING

Meet Your Masterclass Strategists

Rita Ferrandino
Founding Partner of Arc Capital Development
A recognized force in education market strategy, Rita has guided 150+ education companies across 12 countries to success, from early-stage startups to global enterprises.

Her strategic insights have driven over $1B in revenue for education companies worldwide.

As Innovation Consultant at Catalyst@PennGSE, University of Pennsylvania and former President of Education Design Studio Inc Incubator (Milken Foundation & UPenn collaboration), she specializes in corporate growth strategy, investment acceleration, and organizational transformation.

Rita brings unparalleled expertise in identifying market opportunities and accelerating growth across K-12, Higher Education, and Workforce Development markets.
Daylene Long
Founder of Catapult X
Long is a trusted advisor for science, STEM, and CTE organizations including The Howard Hughes Medical Institute (HHMI), Bio-Rad, EarthScope, BrainPOP, iCEV, and Carolina Science Education. Daylene brings deep expertise in data-informed product strategy and market development.

A pioneer in education market research and product development, Daylene’s CMO leadership grew Vernier Software & Technology from $20M to $50M+ in revenue, supporting over 130 countries across the world. She developed the Educators Pick Best of STEM® Awards, increasing global brand awareness and market positioning for over 100 education companies, and has led market research for multiple NSF SBIR funded products.
Together, Long & Ferrandino have advised organizations with combined revenue of over $30 billion annually.
Thrive and Survive in 2025

EdTech Funding Masterclass

First 60 minutes: Data presentation and strategic implications
Final 30 minutes: QA
Invest in your growth today

$199

Featuring:

Daylene Long

Higher Ed/Workforce Development Strategy

Rita Ferrandino

K-12 Strategy Deep Dive

LIMITED SEATS AVAILABLE