A FREE RESOURCE FOR MARKETING TO SCHOOLS

Updated for 2022!

K-12 District Sales Cycle

A Guide for Product and Market Developers

When selling to K-12 districts, timing is everything.

We’ve simplified data from AASA’s school budgets 101, conducted proprietary research from hundreds of districts, and analyzed the market and revenue growth from successful EdTech companies.

The result?

A K-12 District Sales Cycle resource to guide your STEM product and market development decisions.

The Essential Guide for
Marketing to School Districts

When do selection committees gather to evaluate products for purchase and approval?

How does understanding the school budget cycle drive EdTech providers' revenue growth?

What are key events that drive revenue growth in STEM education?

When are the best times to launch new STEM products in EdTech?

When is the best time to conduct market research?

Which market and product development activities are best suited for the back-to-school season?

Which months should I focus on when selling to schools?

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